Finding its Roman beginnings as a jewelry shop, Bulgari was founded in 1884 by Greek silversmith Sotirio Bulgari. With passionate skill and vision, he set the stage for Bulgari to become a permanent emblem of Italian excellence. Thereafter, Bulgari’s ceaseless creativity, its formidable history of innovation, and a bold, pioneering spirit have led the name to become legend. In I905 BVLGARI moved to its flagship store on the prestigious Via Condotti, still today the symbolic base for all Bulgari stores around the world.
Bulgari jewels, immediately recognizable for their powerful opulence, rich colors, sense of volume, and purity of form, soon gained renown among local clientele as well as high-society tourists. The brand came to the attention of the world elite during the flourishing Dolce Vita years, the “sweet life” era of the 50′s and 60′s that featured such names as Elizabeth Taylor and Audrey Hepburn engaged in passionate affairs with Bulgari jewels. Inspired by the international reception, the Bulgari group began expansion abroad in the 70′s and opened stores in New York, Geneva, Monte Carlo and Paris. It began as well to expand the company vision, diversifying into the intricate world of watchmaking and launching the now-iconic BVLGARI BVLGARI watch in 1977. Its resulting success led watchmaking to become a significant part of the business and in 1980 Bulgari founded the company Bulgari Time, in the watchmaking heart of Switzerland. In I993, Bulgari further diversified with the introduction of its first fragrance, Eau Parfume au 1he Vert, establishing Bulgari Perfumes in Switzerland.
In I996 Bulgari launched its highly successful collections of cosmopolitan accessories. In 2000, Bulgari’s watchmaking capacities grew with the acquisition of the luxury brands Daniel Roth and Gerald Genta.
With its unmatched standard for a luxurious lifestyle, the Bulgari Group expanded its vision to hotels and resorts. Featuring contemporary luxury in prestigious locations via exclusive design, the first Bulgari Hotel was born in Milan in 2004, the Bulgari resort in Bali in 2006, the Bulgari Hotel in London in 20I2.
To reinforce its long-term development goals, Bulgari joined forces with the luxury group LVMH (Louis Vuitton Moet Hennessey) in 2011. The Bulgari Group today is a global, diversified player with a vast luxury portfolio that owes its strength to its deep roots, entrenched in an inspired past. Bulgari designs often honor this history, with refined motifs recalling the art and architecture of its Greek and Roman origins.